Josef Beery, sales representative for UVAPrint, explains to Smithsonian visitors the difference between a “printer” and a “printing press.” Young people found his hands-on demonstration press a fun way to become acquainted with the fundamentals of printing. Joan Boudreau, Curator of Graphic Arts at the Smithsonian called Beery’s presentation definitely the “most popular activity” of those hosted for the annual Smithsonian “Print-O-Rama.” Beery considers encouraging an understanding of print and the power of this vital communication tool an essential part of his job at UVAPrint. According to Beery, “The vast majority of us still prefer to read from print and it has been established that comprehension and retention are improved when reading from a physical object. Most important for those of us in the communication business, is the fact that reading from paper is more persuasive.”